Where Apple – that other tech giant that doesn't make the world's most popular operating system – was once able to lock users into its walled garden of premium-priced hardware, the tech industry has recently been shifting further from what devices are (processors, cameras, and displays) and more toward what they can do through software. Apple's recent pivot to monthly subscription services has had a notable impact on the Cupertino company's business model, forcing it out of its hardware ecosystem to capitalize on the wider world of devices. We saw this a few years ago when Apple Music came to Android in 2015, and now we're seeing it again with the official Apple TV app landing on some Amazon Fire TV devices.