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featured snippets

10

Google Search now scrolls to relevant featured snippet on AMP links

One of many useful features in Google Search, 'featured snippets' pulls answers to common, simple questions from relevant web pages and puts them front and center when you enter a query. Usually, tapping through to the article Google got the answer from does nothing other than take you to that page, but new behavior has been observed whereby it will scroll you to the snippet on that page.

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1

Google expands featured snippets to provide multiple answers to ambiguous search queries

As Google so aptly states, we often pose nuanced, and sometimes ambiguous, questions to our favorite search engines. While we as humans often understand such questions in context, especially if we know each other well, search engines are not that smart or aware. Google is hoping to address that with the addition of its new multi-faceted featured search snippets.

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