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YouTube is killing Fan Funding feature, new monetization options coming soon

YouTube is killing Fan Funding feature, new monetization options coming soon

One of YouTube's many problems is video monetization. With the site changing its discovery algorithms constantly, many major creators have turned to services like Patreon to ensure a steady source of income. Now YouTube has decided to shut down its Fan Funding feature, which allowed users to donate to channels with it turned on.

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YouTube Now Offers Fan Funding In Four Countries - Here's A Look At How It Works

YouTube Now Offers Fan Funding In Four Countries - Here's A Look At How It Works

YouTube thrives off the videos produced by independent content creators all over the world, and while it compensates many of them through ads, that money is hardly enough to make a living off of in most cases. Earlier this summer Google said that producers would soon have the option to request donations right on their YouTube pages. The feature's live now, so here's a look at how it works.

When you're watching something produced by someone who's willing to accept donations, an icon will appear in the top left corner of the video. In some cases, hovering over that icon will reveal a banner with the option to support to current channel.

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