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5

Google launches FameBit marketing app for influencers on the go

Google launches FameBit marketing app for influencers on the go

If you aren't a Youtube content creator, then you probably aren't familiar with FameBit — unless you remember the (now debunked) Pixel 3 release date rumor from last month. For the uninitiated, it's a service for YouTubers and other content creators to connect with marketers, helping "influencers" make a bit of cash with sponsored content. And now, conveniently enough for both parties, Google has released an app for it.

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21

Google acquires 'influencer marketing' company FameBit

Google acquires 'influencer marketing' company FameBit

Getting up and running with an audience on YouTube isn't an easy thing to do, especially if you're trying to make a living off of it. Despite the breakout success of the "YouTuber" culture and some notable successes, creating a reliable base of viewers is hard work, to say nothing of getting paid. Google is trying to make that easier, according to the latest post on the official YouTube blog. The company has acquired FameBit, a tool for connecting content creators with sponsors and promoters, to help reach this goal.

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