Over the last year, we've seen a tangible shift in Android Wear's — now Wear OS — direction. Previously geared toward the demanding techie crowd that was tough to win over, Google's smartwatch platform found a sort of reprieve in more niche markets. We've seen Wear watches made for extreme sports, outdoors, running, and a slew of fashion-forward models from recognized brands like Michael Kors, Diesel, GUESS, Fossil, Kate Spade, Emporio Armani, Tommy Hilfiger, and more. The latter all come from the Fossil group, a company that I think should be credited for Wear's second lease of life — and likely its rebrand to Wear OS to attract iPhone users.

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