For years, WhatsApp has been working towards launching its own payment service, first releasing one in India last year. But before that, the company struck a deal with Brazilian banks, though it had to postpone the launch in the country due to regulatory scrutiny. It looks like whatever issues there were have been worked out, as the company has announced that it's rolling out digital payments to WhatsApp in the Latin American country now, powered by Facebook Pay.
Not long after revealing its new, inclusive, and color-shifting corporate logo, Facebook is taking another step toward unifying its various social media applications through Facebook Pay, a payment system like Venmo that will work across Facebook, Messenger, WhatsApp, and Instagram apps. With Facebook Pay, the company says the payment process will become easier for its users to buy and sell things online, and it will help businesses to grow.
Some Italian-language Facebook users have noticed a new option in the app that invites them to "Paga con Facebook" ("Pay with Facebook") alongside a Bitcoin-esque icon. At the same time, fresh rumors have emerged about the company's plans to enter the cryptocurrency space with Facebook Coin, so it would seem that we're not far away from an official announcement on the subject.