Earlier today Facebook launched their new M assistant service in Messenger on iOS and Android for the US (with other countries to come). Much like Google Assistant in Allo it's meant to drop in at convenient points in a conversation to give you shortcuts and tools to simplify things.
Facebook announced M well over a year ago, jumping a bit late on the bandwagon of personal assistants, but allegedly theirs is at least partially driven or overseen by real living human beings, which sets it apart from the others in no small way. If they manage to leverage enough other modern tech buzzwords like AI, machine learning, and perhaps some synergy for flavor, it may even be of some use.
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