Today's announcements by Google have certainly given us a lot to look at in terms of new hardware and features – and possibly a case of sticker shock. But while the show was mostly dominated by new gadgets and demos of Google assistant, there was a really important addition for developers (and ultimately users) at the tail end of the event. Google intends to turn assistant into a major ecosystem for apps and services by opening up the platform to developers.

The platform is called "Actions on Google" and it will allow developers to deliver custom experiences through Google assistant. Google assistant can already take advantage of many existing capabilities like app indexing, deep linking, and even the Voice Interaction API to provide helpful answers and services.

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