Perhaps Electronic Arts figured it was about time to start milking the cash cow that is mobile gaming: it has announced its intent to buy publisher Glu Mobile, known for its freemium all-encompassing titles like "Kim Kardashian: Hollywood," "Cooking Dash," and 2013's "Frontline Commando: D-Day," for $2.1 billion — a 36% premium on its market capitalization up to today.
Industrial Toys is working together with DICE to create a Battlefield game for mobile. This will be a standalone game, and Electronic Arts has made it clear that this mobile interpretation will be completely different from the core console and PC versions. Currently, we know the game is entering a testing phase per today's announcement, though Battlefield's mobile version won't be officially released until sometime in 2022, so it's still a long way off.
Electronic Arts has finally revealed that it's bringing the hit battle royale game Apex Legends to mobile. As a matter of fact, this mobile version will enter into a closed beta test later this month on Android. Sadly only a few thousand players in India and the Philippines will be able to take part in this newly-announced testing phase, though there are plans to roll the game out to further regions as the year progresses. Much like the PC and console versions of the game, this mobile adaptation will be free-to-play.
Last April, we learned that Electronics Arts would be bringing its games to Stadia, such as Star Wars Jedi: Fallen Order. At the time of this announcement, EA also stated that the Madden NFL series would be coming to the platform but never stipulated which entry in the series would be Stadia's first. Well, EA has finally decided to announce that this entry will be Madden NFL 21 and that it will be available on Stadia starting on January 28th. Even better, this launch will signal a free weekend that will end on the 31st, which should ideally allow any interested parties a lengthy look at the game without going out of pocket.
Madden NFL has existed on mobile as a management sim since 2014, and Electronic Arts have been updating this release yearly for the last six years. Well, it would appear that EA is shooting for a yearly stand-alone release cycle with the arrival of Madden NFL 21 Mobile Football on the Play Store. The game is already available for pre-registration, and EA has been kind enough to provide a release date, which means we can expect the sim to be officially released on August 6th, 2020.
Last week, Google's Advanced Technology and Projects unit teased a collaboration centered around its Project Jacquard smart clothing tag featuring sportsgear brand Adidas and video game publisher Electronic Arts. Well, the teasing's over now and what we've got are a new pair of insoles that are meant to get you (or your kids) playing real soccer while also acing virtual soccer in EA Sports FIFA Mobile. Adidas calls it GMR.
Remember the Nike+ tracker device for shoes from the mid-2000s that could record your physical activity when paired to an iPod? Google appears to be working on a similar device, and it has struck a partnership with Adidas and Electronic Arts to make it happen.
Electronic Arts recently revealed that Plants vs. Zombies 3 has finally left its pre-alpha testing phase and has now entered into a soft-launch release cycle for select territories, and the Philippines is the first country to gain access. More countries will be added to the soft launch list in the future, though EA is still tight-lipped about any sort of expected time frame, and so the development of Plants vs. Zombies 3 will continue to trudge along during this technical testing phase.