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Articles Tagged:

Eddystone

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[Minority Report] Google and Coca-Cola may target personalized ads at you - in real life

Google and Coca-Cola's partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick's preference and tracking data combined with Google's Beacon Platform to serve up targeted ads by pulling data from passing smartphones. With that info, displays are able to select content based on your preferences in the form of advertisements specifically targeted to passersby. In a recent grocery store pilot program the Minority Report-style ads performed quite very well.

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Google Play Services v9.2 Adds Support For All Of The New Nearby Capabilities, And Likely Includes Peer-To-Peer File Transfer [APK Download + Teardown]

Google dropped the news last week that Nearby was about to get a whole lot more interesting. With the use of Bluetooth and a special blend of tricks collectively known as Location Services, Google will enable Android devices to learn about all manner of things in close proximity, whether they be Eddystone beacons, Chromecasts, or even Android Wear watches waiting to be set up. In the announcement, it was mentioned that an update to Google Play services would be rolling out shortly that adds support for all of these new features, and this is the one. While most of the features have already been disclosed, there's one in the teardown that wasn't mentioned.

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Google Announces Eddystone, An Open-Source And Cross Platform BLE Beacon Format

Contextual awareness is one of the pillars of Google's recent push in mobile communications. You don't have to look far to see that: Google Now has been getting better and better at "guessing" the information that you need before you even look for it. But when it comes to location, we all know that it can use some help. Not just Google Now, actually. Most current location techniques are quite lacking indoors, underground, or simply fail to differentiate between you standing in front of a bus on one side or the other of the street. That's where beacons, which are small Bluetooth Low Energy devices, come into play by providing a quicker and more granularly precise location information.

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