In a time when our media consumption — from video to music to books and more — is stratified across myriad platforms and when we just can't be bothered to download another application that'll end up taking precious space on our phones, Google faces the challenge of consumer malaise as it battles for its piece of those markets. One way it has tried to get people excited for apps again is with its all-you-can-eat Play Pass scheme. Another tool that the company has deployed in other countries and is launching in the United States from today is a loyalty program covering everything under the Play Store tent called Play Points.
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