I'm pretty sure something was lost in translation between the different reviews of ASUS' more recent generations of phones and the company's software development team. Everyone has lamented the high customization of ZenUI, the software layer that ASUS has slapped on top of Android, and its endless list of pre-installed and useless apps. On our own team, different writers unanimously pointed to the software as the major drawback for the Zenfone 2, Zenfone 2E, Zenpad S 8.0, Zenfone Selfie, and Zenfone 2 Laser. So what's ASUS to do to fix that?

Add more bloat. For realsies. That's what's happening with the latest update to the Zenfone Selfie, as if the phone wasn't full of preloaded crapware already.

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