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The new Google Marketing Platform replaces DoubleClick starting July 24

Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

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Google Releases Official DoubleClick For Publishers App On The Play Store

If you use DoubleClick for Publishers to sell and serve ads, you'll be happy to know that Google finally released an app for the platform to monitor your performance on the go.

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The app appears to pretty much be strictly for viewing performance in a dashboard card-style layout, not actually taking any actions in DoubleClick itself. You'll be able to see your network performance, including things like impressions, clicks, your click ratios, CPM, and individual ad performance.

You can get it on Google Play at the link below.

DoubleClick for Publishers
DoubleClick for Publishers
Developer: Google Inc.
Price: Free
  • Thanks:
  • Lucas
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