Android's ads for the past several months have highlighted the diversity within the ecosystem as a whole, extending into the diversity between users as well. In fact, Android's de facto slogan is now "Be together. Not the same," implying that the platform benefits more from the collective differences between its users, devices, and manufacturers than the plain, boring homogeneity of other mobile operating systems.

Android's latest ad highlights how different people can have complementing strengths by telling the story of White Sheet of Paper, the new kid at school that's having a hard time fitting in. Yellow Sheet of Paper, the local school bully, takes a disliking to our protagonist and decides to beat him up with the help of his two goons, Pink Sheet and Failed Exam with Coffee Stains.

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