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DIRECTV NOW

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AT&T CEO describes new $15/month streaming service during antitrust testimony

AT&T CEO Randall Stephenson surprise-announced the company's upcoming streaming service, called Watch, during his testimony at AT&T's ongoing antitrust trial this week. The service will be free for AT&T unlimited wireless subscribers, a spokesperson later said, and cost $15 per month for everyone else. The service won't include sports programming.

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In addition to DIRECTV NOW, T-Mobile will give AT&T customers a free year of Hulu

Back in December, T-Mobile announced AT&T customers would get a free year of DIRECTV NOW if they switched to the T-Mobile ONE plan. As DIRECTV NOW is, in the words of the press release, "a complete disaster," T-Mobile has now amended that to a free year of Hulu as well.

DIRECTV NOW looks great on paper, but quite clearly it hasn't worked out that way in practice. It's been beset by issues, including regular errors and, from the sounds of things, a generally broken service, although it is distinctly possible there is some use of exaggeration in play. Here's what T-Mobile CEO and notorious troll John Legere had to say on the subject: “It turns out DIRECTV NOW is barely watchable, but we’ve got our customers’ backs!

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T-Mobile is offering AT&T customers a free year of DIRECTV NOW when they switch to T-Mobile ONE

T-Mobile US is well-known for aggressive marketing tactics that incorporate direct shots at main competitors, and its latest offer for new customers doesn't deviate from that trend at all. Starting tomorrow (December 16th), the company will offer a free year of DIRECTV NOW (worth $420) to AT&T customers who switch to T-Mobile ONE.

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DIRECTV NOW gets a dedicated Android app, right on schedule

Eager to get a slice of the growing cord-cutter pie, AT&T and DirecTV announced their own web-based premium TV service earlier this week. DIRECTV NOW officially launches today, so it's good to see that the service gets Android support immediately. The app is free and works with phones and tablets running Android 4.4 or higher. Sadly it's not compatible with Android TV, though Chromecast streaming is available on all videos.

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AT&T announces satellite-free streaming TV service called DIRECTV NOW with no data cap for AT&T mobile customers

AT&T announced a major development following its merger with DIRECTV, adding to what is quickly becoming a byzantine mixture of offerings for those who want a cable channel package. The latest service, called DIRECTV NOW, can best be described as a streaming version of DIRECTV's satellite channel lineups. In other words, DIRECTV NOW is a bit like a beefed-up Sling TV.

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