Millions of smartphones will be bought during the holidays and the new owners' urge to quickly fill them up with apps and games is a great monetary opportunity. That's why Google seems to be eager to cross off many of its carrier billing deals before the end of 2014. So after Saudi Arabia's STC and Indonesia's Indosat, direct billing is expanding to 7 new operators in Europe.
First of all, three new countries join the list with available carrier billing: Hungary with Telenor, Romania with Orange Romania, and Turkey with Turkcell.
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