Google, much like Portal's fictional Aperture Laboratories, engages in pretty much perpetual testing for... basically everything. Latest up on the A/B block is the in-app purchase interface. A handful of our readers are seeing a new dialog resting at the bottom of the screen, rather than Android's previous floating and centered confirmation. Read More
The Play Store team is killing us. Over the past couple of months, we've seen so many server-side tests for interface changes that we've lost track of them all, and which ones are official and which ones are still not available to everyone. Just today we discussed a significant improvement that could have apps and games show up separately on the Store, and now we're back with another change.
The in-app purchase dialog, the one that pops-up whenever you tap on a paid item inside an app or game, might be getting an overhaul soon. Instead of the old pop-up window showing up in the middle of the screen, this new IAP menu covers the bottom of the display and uses the Play Store's new shade of green along with a big Buy button akin to the new wide buttons in app listings on the Store. Read More