Modern digital platforms succeed or fail on the backs of developers. Just ask Steve Balmer. For every Android out there, there was a WebOS. Companies can make it easier or harder to develop for their platforms, but ultimately it's up to the developers to build it so that "they" — the customers — can come. On that note, Google has just announced that developers worldwide have made over $80 billion via Google Play.

In isolation, it's a good number. But compared to the competition, not so much.

Read More