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Google Explicitly Bans Ad Blockers From The Play Store, Except All Those Ad-Blocking Web Browsers, Apparently

Google has a brand-new website for content policy on the Play Store that it unveiled today, and that's nice, but nestled away in that news was a far more interesting story regarding ad blockers. Google has long enforced a de facto ban on ad blockers on the Play Store, citing section 4.4 of the Google Play Developer Distribution Agreement, going all the way back to 2013.

This involved a rather convoluted interpretation of a vague policy forbidding apps from interfering with third-party apps or services, but it's the official justification Google has used to date. Now, a new update to the Play Store Developer Policy Center (formerly Google Play Developer Program Policies) makes it clear via an example interpretation of said policy: no ad blockers.

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Play Store Developer Distribution Agreement Updated: Paid App Devs Must Respond To Users In 3 Days, Google To Handle VAT In EU

Google will update developer distribution agreement for the Play Store today, and two significant changes are in store. First, developers of paid apps will now be required to respond to users contacting them within 3 days of receipt of the email. How strictly Google plans on enforcing this is unclear, but it's likely the ominous Google Play ban-hammer will be a motivating (read: intimidating) factor for developers here.

For paid Products or in-app transactions, you must respond to customer support inquiries within three (3) business days, and within 24 hours to any support or Product concerns stated to be urgent by Google.

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