It was only a couple of days ago that the Play Store got updated to version 6.7 with several new features including better access to betas and beta feedback, features that were soon reverted through a sever-side switch probably because they were revealed a little prematurely. Now we have official word from Google about those new betas as well as plenty of other goodies for Google Play that are in store for users and developers alike.
Better Beta Access
You'll no longer need to scour Google+ or read Android Police to find out about app betas. Wait, come back, please keep reading Android Police so I can get paid.
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