AT&T, a company with a reputation for evil such that placing their logo inside a Death Star has always seemed genuinely appropriate, has announced some changes to pricing on its mobile data plans today. While some of those changes are genuinely good if you're a subscriber with a large data bucket or have some pretty particular usage habits, many new customers can expect to pay $5-10 more a month under the new structure, which AT&T of course claims is a totally innocuous attempt to "simplify" things for customers.
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AT&T Restructures Data Plans To Squeeze A Little More Money Out Of Some Subscribers, Lowers Pricing For Large Data Buckets
AT&T's Mobile Share Plans Will Be Available Beginning On August 23rd
Several weeks ago, AT&T announced plans to begin offering shared data packages alongside its existing mobile plans. While availability wasn't released at the time, the company has just revealed that it is going to make these new shared packages available beginning on Thursday, August 23rd.
Shared data plans will allow families to have unlimited domestic talk and text, as well as share their monthly bandwidth across various devices, including smartphones, tablets, hotspots, and laptops.
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[Updated] AT&T Jumps On The Shared Data Bandwagon, Confuses All Its Customers In The Process
"AT&T gives customers more choice with new shared wireless data plans." That's the headline of the press release that AT&T sent out about its new shared data packages. Keywords: more choice. That's a polite way of saying "we're aiming to confuse the crap out of you." Unlike Verizon's shared data packages, which are about as simple to understand as they come, AT&T did what AT&T does best: took the simple and made it far more complex than in should be.
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