AT&T, a company with a reputation for evil such that placing their logo inside a Death Star has always seemed genuinely appropriate, has announced some changes to pricing on its mobile data plans today. While some of those changes are genuinely good if you're a subscriber with a large data bucket or have some pretty particular usage habits, many new customers can expect to pay $5-10 more a month under the new structure, which AT&T of course claims is a totally innocuous attempt to "simplify" things for customers.