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Articles Tagged:

cookies

19

Google gives its cookie replacement FLoC a more precise timeline

Google gives its cookie replacement FLoC a more precise timeline

Last month Google revised its target timeframe for FLoC, the new privacy-focused replacement technology for advertising and other tracking cookies, into 2023. Now the company has a more precise timeline of events for its multi-staged plan to implement the Federated Learning of Cohorts tool for Chrome, which is now in the early stages of testing.

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11

Google says it's hanging on to cookies for a while longer

Google says it's hanging on to cookies for a while longer

It turns out that reinventing one of the cornerstones of the modern web is, um, hard. Google initially promised that it would stop using cookies to track users for advertising purposes in Chrome by early 2022 as part of the Privacy Sandbox initiative. So yeah, that's not happening: Google is now updating its target to "late 2023."

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33

Google's latest Android ad tracking changes still aren't enough

Google's latest Android ad tracking changes still aren't enough

It's no secret that Google is the world's largest advertising company. It's also clear which way the wind is blowing on ad trackers and cookies (even Google concedes the latter), and Apple has jumped out ahead of most other tech companies in proactively asking users of iOS products if they wish to disable personalized tracking entirely. As part of iOS 14, the company introduced a simple prompt for any app which wishes to track your activity for the purpose of advertising. And, unsurprisingly, the overwhelming majority people have taken Apple up on the opportunity, with over 95% of iOS users allegedly blocking ad tracking when asked by an app for permission.

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22

Google FLoC toggle is now appearing in early versions of Chrome — here's how to find it

Google FLoC toggle is now appearing in early versions of Chrome — here's how to find it

Google's Federated Learning of Cohorts (FLoC) is a part of its Privacy Sandbox, a new suite of tools aiming to replace and improve upon the conventional third-party cookie tracking that enables modern advertising on the web. The company has been working on it for more than a year, and this week it's set to start using the system on a small portion of Chrome users in the United States and other countries.

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4

Google is facing even more flack for FLoC from the EU

Google is facing even more flack for FLoC from the EU

Google knows that third-party cookies tracking users around the web are on the way out, as even the company itself is planning on phasing out support for them in its own Chrome browser. But the online ad business is only as lucrative as it is due to extensive tracking practices, so Google is looking for an alternative to cookies. Enter FLoC, or Federated Learning of Cohorts. The technology is supposed to make tracking less privacy-invasive by assigning people to random groups with similar interests, instead of following every individual around. But many other companies think that FLoC will still be pretty invasive, and now, even some European regulators are chiming in, voicing their concerns.

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8

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google's Privacy Sandbox is a program that aims to phase out third-party cookies in Chrome entirely over the next year, making the web a more secure and private place without completely destroying the way that targeted advertising works. And, you know, wrecking the business model for most of the web's free content, including the words you're reading now.

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5

Firefox now supports multiple PiP windows and improved cookie protection

Firefox now supports multiple PiP windows and improved cookie protection

Mozilla's Firefox is among the most popular desktop browsers out there and it offers good privacy protection — its last update cracked down on supercookies. In a bid to further improve in this area, Firefox 86 is introducing a new measure called Total Cookie Protection (TCP) which will be available for both desktop and Android clients.

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3

Google releases Chrome 87 with new PDF viewer, system font access for web apps, and more (APK Download)

Google releases Chrome 87 with new PDF viewer, system font access for web apps, and more (APK Download)

Chrome 86 was a fairly massive update, with support for the Native File System API, various interface improvements, and new experiments to try out. Almost exactly one month later, Chrome 87 is starting to roll out to desktop and mobile platforms. There are more than a few exciting changes in store, so let's dive in!

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10

Chrome exempts Google sites from user data settings — but supposedly it's just a bug

Chrome exempts Google sites from user data settings — but supposedly it's just a bug

Earlier this month, software developer Jeff Johnson wrote about a strange issue he'd discovered that allowed Chrome to keep certain data stored from Google sites like YouTube and Search even after it was supposed to be deleted. This isn't a good look from Google, especially in light of recent events — but the company has responded with an explanation.

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12

Firefox 82 for Android adds recently-closed tabs list and periodically purges cookies

Firefox 82 for Android adds recently-closed tabs list and periodically purges cookies

Mozilla rolled out the new Firefox for Android to everyone two months ago, and while it was missing many features compared to the older version at first, the app is slowly improving. Firefox 82 has just reached Release Candidate status (meaning it's close to release), and the update includes an easier way to get your closed tabs back.

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