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comparison shopping

4

Amazon's Android app gets a shopping assistant to help you check prices on its site even if you're browsing elsewhere

If you do the bulk of your shopping on Amazon, but still check competitor sites for price comparisons, Jeff Bezos would like to know. The company has pushed out a new Amazon Assistant service — available within the Amazon Shopping app, as a standalone app, and as a browser extension — to close the gap between browsing other sites and opening up a fresh tab for Amazon.

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4

Amazon's new Showroom lets you preview furniture in a virtual living room

Furniture shopping comes in two categories: utilitarian need, and aesthetic want. If your habits tend to the latter, ensuring that side table goes with the rug can be a bit of a risk, or at least an elaborate dance of sample materials sent through the mail over weeks. But Amazon's new Showroom gives you a virtual space for some comparison shopping through the retailer's voluminous electronic shelves. Okay, so it's not quite as cool as Amazon's AR View, or IKEA Place's actual augmented reality showroom, but it's still a decent way to design a pineapple-themed room.

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