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Coca-Cola

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[Continuously Updated] 2018 April Fools' Roundup: All the jokes from around the web

April Fools' day is almost upon us, but each year at least a few companies are unable to restrain themselves, pushing out their pranks early as the remainder dribble out over the day itself. Google's various divisions do some decent work each year—last year's Google Gnome was itpretty good, and the Maps team's 2014 Pokemon prank was memorable. OnePlus even has a history of pulling off a decent prank. But, there are a ton of individual companies and gags to follow.

It can be tough keeping track, so let us handle the work while you enjoy the jokes.

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[Minority Report] Google and Coca-Cola may target personalized ads at you - in real life

Google and Coca-Cola's partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick's preference and tracking data combined with Google's Beacon Platform to serve up targeted ads by pulling data from passing smartphones. With that info, displays are able to select content based on your preferences in the form of advertisements specifically targeted to passersby. In a recent grocery store pilot program the Minority Report-style ads performed quite very well.

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