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Android Now #1 US Smartphone OS On Millennial's Network, Chitika Is All "LOLWUT"

Android Now #1 US Smartphone OS On Millennial's Network, Chitika Is All "LOLWUT"

Aaron Gingrich Aaron Gingrich

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

  • For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
  • Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
  • Android devices represented 16 of the top 30 mobile devices on the Millennial network
  • When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.
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7
Chitika Says Android Won't Pass iPhone's US Market Share Until February Of 2012... We Disagree

Chitika Says Android Won't Pass iPhone's US Market Share Until February Of 2012... We Disagree

Aaron Gingrich Aaron Gingrich

Our pal Dan Ruby over at Chitika just shot us a note to let us know that he's run the numbers and come up with a prediction for when Android will take over the #1 position in market share in the US, based on ad impressions on Chitika's network. The result: February 16, 2012... at 12:23 PM EST.

He's put a fair amount of time into crunching these numbers - last we'd talked to him (two weeks ago), he was already working on it.

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11
Chitika: The Motorola Droid Is Still The #1 Android Device, Followed By HTC EVO 4G And Droid X

Chitika: The Motorola Droid Is Still The #1 Android Device, Followed By HTC EVO 4G And Droid X

Aaron Gingrich Aaron Gingrich

Every few months, our pal Daniel Ruby, research director for ad firm Chitika, takes a look at the market capitalization of Android devices. As of early November, the original Motorola Droid still holds an astounding lead in the market with nearly 19%. The HTC EVO 4G checks in to second place with 12%, followed by the Droid X at 10%. The Incredible (7%) and Vibrant (5%) round out the top five.

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3
Chitika Mobile War Reveals Lots Of Goodies: Android Device Market Cap, iOS Fragmentation, And More

Chitika Mobile War Reveals Lots Of Goodies: Android Device Market Cap, iOS Fragmentation, And More

Aaron Gingrich Aaron Gingrich

Our friend Daniel Ruby, analyst for ad firm Chitika, has released a new tool for tracking Mobile usage stats. The page is chock-full of goodies (at least, for those of us nerdy enough to dig stats). The most interesting highlights:

  • The original Motorola Droid still commands nearly 30% of the Android market (29.9%)
  • The HTC EVO 4G has taken second place at ~8% (7.96)
  • The iPhone accounts for 57% of iOS usage; the iPod accounts for 22% and the iPad clocks in at 21%
  • For all the fuss over Android fragmentation, iOS fragmentation is worse.
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