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Android Now #1 US Smartphone OS On Millennial's Network, Chitika Is All "LOLWUT"

Aaron Gingrich

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

  • For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
  • Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
  • Android devices represented 16 of the top 30 mobile devices on the Millennial network
  • When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.
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Chitika Says Android Won't Pass iPhone's US Market Share Until February Of 2012... We Disagree

Aaron Gingrich

Our pal Dan Ruby over at Chitika just shot us a note to let us know that he's run the numbers and come up with a prediction for when Android will take over the #1 position in market share in the US, based on ad impressions on Chitika's network. The result: February 16, 2012... at 12:23 PM EST.

He's put a fair amount of time into crunching these numbers - last we'd talked to him (two weeks ago), he was already working on it.

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Chitika: The Motorola Droid Is Still The #1 Android Device, Followed By HTC EVO 4G And Droid X

Aaron Gingrich

Every few months, our pal Daniel Ruby, research director for ad firm Chitika, takes a look at the market capitalization of Android devices. As of early November, the original Motorola Droid still holds an astounding lead in the market with nearly 19%. The HTC EVO 4G checks in to second place with 12%, followed by the Droid X at 10%. The Incredible (7%) and Vibrant (5%) round out the top five.

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Chitika Mobile War Reveals Lots Of Goodies: Android Device Market Cap, iOS Fragmentation, And More

Aaron Gingrich

Our friend Daniel Ruby, analyst for ad firm Chitika, has released a new tool for tracking Mobile usage stats. The page is chock-full of goodies (at least, for those of us nerdy enough to dig stats). The most interesting highlights:

  • The original Motorola Droid still commands nearly 30% of the Android market (29.9%)
  • The HTC EVO 4G has taken second place at ~8% (7.96)
  • The iPhone accounts for 57% of iOS usage; the iPod accounts for 22% and the iPad clocks in at 21%
  • For all the fuss over Android fragmentation, iOS fragmentation is worse.
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