Pokémon GO is a phenomenon. And to an extent that I think Niantic and Nintendo scarcely could have imagined. Last night, my girlfriend and I walked down the street to have a nice dinner, and on the way there I counted four or five people clearly playing GO (several were walking their dogs).

On the way back, we spotted a small crowd - perhaps a dozen or so - standing outside of a rather famous recording studio in our neighborhood. "Oh," I said to my girlfriend, "there must be some kind of event at the studio tonight." As we walked closer, I noticed these weren't the, uh, sort of individuals who I'd expect at a venue like this.

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