Samsung is nowhere near inexperienced in the marketing/advertising area, and neither is filmmaker and ex-vlogger Casey Neistat. For around a year now, the two have been working together to make the South Korean brand seem more appealing to younger folks, and this Oscars ad is a culmination of all that.
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Video-sharing social network Beme has been racking up downloads over the last couple of months - since launching on Android in May, it's had between 100,000 and 500,000 downloads. Everything has to come to an end though, as CNN has acquired the company and its co-founder, Casey Neistat. He runs a popular YouTube channel, and will be working on a new network at the media giant, to launch in summer 2017.
Beme is, or was, an app that allowed users to share quick, raw, unedited video to their followers. Many of the users were part of Neistat's online following, but the app has been struggling recently against similar visual apps such as Snapchat or Instagram.
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