Justin O’Beirne has long believed that the future of map making has to be intertwined with technology, and his career has seen him work in Cupertino contributing to Apple's Maps platform. He's also an avid blogger and public speaker — he did a talk at Google I/O back in 2011 about styling digital maps for enhanced usability.

On his website, O'Beirne likes to track the progress of different map apps, comparing them against previous versions and each other. His most recent post looks in depth at Google Maps and just how far ahead of the rest of the pack it is. I think most of us perceive that to be the case – even putting aside our obvious Google bias – but without being able to say exactly why.

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