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Carl Pei’s marketing incontinence

12

Your first chance to buy the Nothing earbuds somehow sounds even dumber than the OnePlus invite system

Your first chance to buy the Nothing earbuds somehow sounds even dumber than the OnePlus invite system

How would you like to buy a mainstream audio accessory in 2021? Did you actually say you want to bid for it in an auction? Well, I'm not judging your choices (jk, totally am), but Carl Pei's Nothing company has cooked up just that situation for those looking to pay through the nose for (what should be) a relatively affordable pair of truly wireless earbuds.

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15

Nothing announces something: Ear (1) earbuds will have ANC and cost $99, coming July 27th

Nothing announces something: Ear (1) earbuds will have ANC and cost $99, coming July 27th

Carl Pei's new company Nothing still has, well, nothing to show for itself, though the constant (and frankly quite annoying) drip of marketing in the lead up to its first product's launch has just spat out a new tidbit. Nothing's first product will be an active noise-canceling earbud called the Ear (1), set to cost $99 after it's launched on July 27th.

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