One of the more inflammatory stories in the world of gaming over the last few months has been the rise of casual game publisher King and its emphatic defense of its "Candy Crush Saga" intellectual property. After applying for trademarks on the terms "Candy" and "Saga" for video game and clothing applications, King opposed the trademark application of the PC Viking-themed RPG The Banner Saga.
Both of these games include "Saga" in the title. Read More
King has been making headlines lately thanks to trademark claims that are, frankly, insane. But it looks like the creators of Candy Crush Saga are doing something right: the Wall Street Journal reports that the company is filing for an initial public offering on the New York Stock Exchange, preparing to sell as much as $500 million in initial stock.
King's collection of simple Facebook, iOS, and Android games are almost entirely driven by the free-to-play model, with headliner Candy Crush Saga being downloaded more than 100 million times on Android alone. Read More
Quick, what's the most hated company in mobile gaming today? If you answered EA, Zynga, or Gamevil, well, you might be right. But the answer I was looking for was "King," creator of Candy Crush Saga and two of the most ridiculous copyright stories in recent memory. After the company trademarked the word "Candy" in all applications for video games and apparel, a few cheeky developers decided to risk the wrath of King's lawyers and release candy-themed apps on iOS and Android. Read More
Candy Crush Saga has three words in the title, but game developer King only got a trademark approved for the first one. That doesn't mean, however, that the second two are fair game. It turns out a few weeks ago King filed a Notice of Opposition with the USPTO regarding someone else's trademark request. The application in question was for The Banner Saga, a turn-based PC RPG. King objects because it includes the word 'saga.' Read More
The US Patent and Trademark Office, in its infinite and infallible wisdom, has opted to approve a trademark filing from King, the developer of the wildly popular game Candy Crush Saga. King was seeking a trademark on the word 'candy' in the context of games and clothing (for some reason), and it appears the attorney who examined the request thought King had a sufficiently strong case, so here we are.