The commotion in the smartphone market lately hasn’t been quite like it used to be. We’re seeing some major activity outside the usual launch seasons, non-flagships are creating headlines more often, consumers have started to look for options beyond the upper tier, and companies, too, are making mid-range models that we can actually recommend. All these are signs that the smartphone industry has graduated to a stage where even cheaper phones can make sense for consumers without degrading their overall experience.

Phone makers are busy shifting gears to meet the changing consumer preference, and the results have been positive so far.

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