In a bid to make its Assistant more powerful, Actions on Google was launched in the US late last year. The service allows third-party developers to build their own voice actions for the Assistant, integrating it with their own apps. To encourage development, Google introduced a competition with cash prizes to anyone making compelling actions. Until now the service has only supported US English, but after support for more languages was previously promised, it seems the UK will be next to see Actions rolled out.

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