As virtual reality becomes more and more mainstream, brands are slowly realizing its potential to market to consumers. LEGO is the latest company to do this, releasing Brickheadz, a VR app for Google's Daydream platform and accompanying headset, to the Play Store in 'unreleased' beta state. If you're unaware, as I was, Brickheadz is a LEGO range released earlier this year with blocky characters, using Marvel and DC super heroes.

Read More