Android Police

Articles Tagged:

branding

146

Google's new icons for Gmail, Calendar, Drive, Docs, and Meet all look the same

Google's new icons for Gmail, Calendar, Drive, Docs, and Meet all look the same

As part of its announcement of G Suite's rebranding to Google Workspace, Google introduced a new visual identity and five redesigned icons for some of its popular services: Gmail, Calendar, Drive, Docs, and Meet. The icons, as you can see them above, are similar to what we've come to expect from Google — and perhaps a little too similar at that.

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174

It's time for Google to kill the rest of its 'Play' branding

It's time for Google to kill the rest of its 'Play' branding

Mixed in among the Pixels, Chromecast, and speaker yesterday was another important tidbit. Google is essentially rebranding Android TV to Google TV over the next few years. But "Google TV" is more than just a software skin, it's also the new name for Google Play Movies & TV. That's makes it the second Play-branded service to get the boot in the next month if you consider Play Music, and I don't think this change goes far enough. It's been eight years, and it's time for Google to kill the "Play" branding across the board.

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70

Google TV is the future of Android TV but Android TV will still exist (and yes, this is confusing)

Google TV is the future of Android TV but Android TV will still exist (and yes, this is confusing)

Google's new Chromecast with Google TV marks not just a change for Google's hardware lineup to better compete with Roku and Fire TV hardware, it's also the future of Android TV as we know it, though it all gets pretty messy. See, Google TV will also be coming to third-party hardware from companies like Sony starting next year, though Android TV itself will live on — at least until 2022.

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18

OnePlus's March 18 branding reveal spoiled by Chinese trademark office

OnePlus's March 18 branding reveal spoiled by Chinese trademark office

Corporate branding usually isn't anyone's jam, but it's part of how a company tries to convince consumers that buy its products that supposedly suited to their lifestyles. It is with this notion in mind that we report the brand makeover OnePlus will undertake on Wednesday.

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39

Sony spotted preparing to introduce Xperia 5 at IFA 2019

Sony spotted preparing to introduce Xperia 5 at IFA 2019

We've come to high season for high-pressure presentations in cavernous venues for little pieces of circuitry encased in glass, metal, and plastic again. IFA 2019 is just about underway in Berlin and tech companies are on rehearsals looking for the right words, notes, camera shots, and switches to hit. Unfortunately for Sony, someone in the control room flipped the wrong switch and briefly revealed the existence of the company's next big smartphone, the Xperia 5.

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23

Android Auto, One, and TV pick up new logos as part of recent rebranding

Android Auto, One, and TV pick up new logos as part of recent rebranding

Earlier this month, Google revealed its updated design language for the Android logo ahead of the Android 10 release. In addition to elevating the bugdroid (or at least its head) to the logo itself, new typography for the "android" text was also shown off. As part of today's big push to update the various Android sites, the logos for Android TV, Android Auto, and Android One have all been updated to match those previous changes.

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32

The HTC Wildfire returns, at least in name, with four new phones rumored for release

The HTC Wildfire returns, at least in name, with four new phones rumored for release

If you've placed bets on when HTC will release its last smartphone (at least under its own name) and have marked that date prior to June of this year, you've lost your money. The financially-languishing Taiwanese phone maker still has some gusto left and it may look to continue getting its name out there one way or another. The latest news in its attempts to do so comes from Russia, where regulatory documents have indicated that the company will promote several new smartphones in the near future using a familiar name for longtime HTC fans.

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49

Google can't decide if it's a Google Home or a Nest Home in hilarious tweet

Google can't decide if it's a Google Home or a Nest Home in hilarious tweet

When the big Nest rebranding hit Google, products like the Home Hub saw their names changed to the Google Nest Hub, confusingly differentiating them as separate from the "Home" series smart speakers that they have more in common with than any "Nest" branded hardware. Initially, it seemed like all of Google's "Home" branded stuff would be changed to "Google Nest," but Google later confirmed to us that its speakers would not follow this change. Apparently, no one told the @madebygoogle Twitter account that.

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13

Google simplifies brand promotion across its services — get ready for more new-hit-movie Playmoji

Google simplifies brand promotion across its services — get ready for more new-hit-movie Playmoji

Google might have had a slow quarter with its ad-serving business this winter, but it could be primed to sell bigger and bolder than before — and we're talking more than just AdClicks. Away from its immensely profitable search engine, the company has reorganized one of its marketing divisions to potentially open up larger opportunities for companies to promote themselves through Google properties.

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