Android Police

Articles Tagged:

branding

43

Sony spotted preparing to introduce Xperia 5 at IFA 2019

We've come to high season for high-pressure presentations in cavernous venues for little pieces of circuitry encased in glass, metal, and plastic again. IFA 2019 is just about underway in Berlin and tech companies are on rehearsals looking for the right words, notes, camera shots, and switches to hit. Unfortunately for Sony, someone in the control room flipped the wrong switch and briefly revealed the existence of the company's next big smartphone, the Xperia 5.

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23

Android Auto, One, and TV pick up new logos as part of recent rebranding

Earlier this month, Google revealed its updated design language for the Android logo ahead of the Android 10 release. In addition to elevating the bugdroid (or at least its head) to the logo itself, new typography for the "android" text was also shown off. As part of today's big push to update the various Android sites, the logos for Android TV, Android Auto, and Android One have all been updated to match those previous changes.

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33

The HTC Wildfire returns, at least in name, with four new phones rumored for release

If you've placed bets on when HTC will release its last smartphone (at least under its own name) and have marked that date prior to June of this year, you've lost your money. The financially-languishing Taiwanese phone maker still has some gusto left and it may look to continue getting its name out there one way or another. The latest news in its attempts to do so comes from Russia, where regulatory documents have indicated that the company will promote several new smartphones in the near future using a familiar name for longtime HTC fans.

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49

Google can't decide if it's a Google Home or a Nest Home in hilarious tweet

When the big Nest rebranding hit Google, products like the Home Hub saw their names changed to the Google Nest Hub, confusingly differentiating them as separate from the "Home" series smart speakers that they have more in common with than any "Nest" branded hardware. Initially, it seemed like all of Google's "Home" branded stuff would be changed to "Google Nest," but Google later confirmed to us that its speakers would not follow this change. Apparently, no one told the @madebygoogle Twitter account that.

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13

Google simplifies brand promotion across its services — get ready for more new-hit-movie Playmoji

Google might have had a slow quarter with its ad-serving business this winter, but it could be primed to sell bigger and bolder than before — and we're talking more than just AdClicks. Away from its immensely profitable search engine, the company has reorganized one of its marketing divisions to potentially open up larger opportunities for companies to promote themselves through Google properties.

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8

Samsung says away with Galaxy J, Galaxy A is here to stay

Samsung is doing a little spring cleaning with its smartphone branding. It has decided to merge the budget-focused Galaxy J series into the mid-range Galaxy A lineup. Specifically, the 'J' lineage is being carried on by the Galaxy A30 and Galaxy A50.

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52

AT&T starts rolling out updates with fake '5G Evolution' icon, just as promised

Most of you are probably familiar with AT&T's very misleading initiative to dub an enhanced version of 4G LTE "5G Evolution." As the top comment on that post predicted, the "5G E" icon has begun to roll out very quickly, already hitting both the LG V30 and Samsung Galaxy S8 active less than two weeks after the announcement.

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116

AT&T to start using a fake 5G indicator on LTE phones

Technology is complicated enough for the average consumer, but carriers have a long and storied history of manipulating terminology to make it even harder to follow. Years ago, carriers like T-Mobile and AT&T jumped the gun on 4G by rebranding their 3G HSPA+ networks as "4G." Now, AT&T is doing the same thing as we move on toward 5G. After announcing 5G Evolution branding earlier this year, it's going to use a fake 5G icon on LTE phones.

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25

Uber and Uber Eats apps updated with new branding

Uber hired former Coca-Cola exec Rebecca Messina as its first chief marketing officer two days ago, and she's joining just in time for the announcement a complete rebrand. The Uber and Uber Eats apps have been updated with new logos that use a proprietary new typeface called 'Uber Move.'

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87

LG is adding 'ThinQ' branding to the year-old G6 because why the hell not

LG's mobile business has been doing some questionable things lately. It all began to go downhill when it released a V30 with slightly better specs as the "V30S ThinQ" for a whopping $929.99 (which it has since lowered by $200). It then updated the existing V30 with "ThinQ" branding as well. The company now seems to be doing the same thing with the G6 for some reason, despite the phone being over a year old.

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