The week is just getting started, but HTC is dropping new devices like it's going out of style. No, it's not that rumored One Max we've been hearing about. The company is breathing new life into the Desire brand with the mid-range Desire 601 and the entry-level Desire 300. HTC is also announcing a Bluetooth subwoofer accessory for BoomSound devices and a new "Vivid Blue" HTC One.
It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.