Not everyone likes big phones, of that there is no question. Those who do, however, usually love them. Among those who fancy said behemoth handsets, the almost-a-tablet-but-still-also-a-phone nature of the "phablet" is likely what is most appealing; especially for those who don't already own one of each. Of course, there aren't a whole lot of options outside of the Galaxy Mega, Sony's Z Ultra, or the Galaxy Note 3 (which, arguably, doesn't even fall into the same category any longer).