Today Lyft has announced two new black car options for the ridesharing service. They are called, perhaps unimaginatively, Lyft Lux and Lyft Lux SUV. As the names imply, each of the services is meant to be a bit more luxurious than the standard fare. If you are familiar with the term "black car," that's what you can expect: a high-end literally black luxury car manned by a capable driver.

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