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beacons

5

Uber app updated with new features to help you through the holiday season

The Uber app is pretty convenient already, but there's always room for improvement. Earlier in the year, the ability to message your driver via in-app chat was added, and now Uber has a few more enhancements that it hopes will help ease the stress during the festive season.

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68

[Minority Report] Google and Coca-Cola may target personalized ads at you - in real life

Google and Coca-Cola's partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick's preference and tracking data combined with Google's Beacon Platform to serve up targeted ads by pulling data from passing smartphones. With that info, displays are able to select content based on your preferences in the form of advertisements specifically targeted to passersby. In a recent grocery store pilot program the Minority Report-style ads performed quite very well.

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