Google and Coca-Cola's partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick's preference and tracking data combined with Google's Beacon Platform to serve up targeted ads by pulling data from passing smartphones. With that info, displays are able to select content based on your preferences in the form of advertisements specifically targeted to passersby. In a recent grocery store pilot program the Minority Report-style ads performed quite very well.

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