ZTE's had a rough go of things in the US, but last year we saw the company step back up to the plate and try to tempt shoppers with the affordable Axon 10 Pro. First launching with Android 9 Pie, Axon 10 Pro owners in Europe started seeing the arrival of Android 10 OTA updates earlier this month, and this week we learn of the availability of a sideload update package for users in the US.
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One of the complicated factors when it comes to writing about a Chinese smartphone company putting out product into the United States these days is that trans-Pacific trade isn't exactly in great shape. But ZTE — which had a couple of good phones come to the states in the past — went through its deleterious sanctions-skirting saga with the U.S. Department of Commerce, has come out billions of dollars poorer for it, but is ready and willing to try again in America. The company skipped out on the country for last year's uninspired Axon 9 Pro, though it did notch a budget phone with a Verizon subsidiary earlier this year.
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When ZTE involuntarily exited the US smartphone market last year, it effectively pressed a big “reset” button on its strong carrier relationships. While the brand has since returned via Verizon’s prepaid brand Visible (ZTE makes the R2 smartphone), ZTE has remained uncommitted as to when and how it will reintroduce itself to Americans in a more substantial and serious way. The Axon 10 Pro could be the first step - if ZTE decides to launch it here. The affordable flagship sells for 600 Euro in a number of European countries, where it launched very recently.
The Axon 10 Pro has most of the trappings you’d expect of a high-end phone - wireless charging, a top-tier chipset, big 6.5" OLED display, in-screen fingerprint scanner, and three rear cameras - but ZTE does cut a few corners to get the MSRP quite so low.
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