While you can use smartphones in horizontal orientations, apps like Instagram, TikTok, Snapchat, and others highly encourage vertical video formats. As such, content creators and regular folks shooting horizontally have to crop their clips to fit these social media platforms — a tedious process. Adobe and other companies have been working on automating this process for years, but now Google is also entering the intelligent auto-cropping game with its open-source AutoFlip framework.

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