It wasn’t long ago that ASUS, while beloved by many on the desktop computing scene, was hardly a player when it came to smartphones. Some early Android tablet adopters will remember their Transformer books, but the ZenFone line is relatively new and has been the most serious attempt by ASUS to break into phones. It would be easy to overstate the popularity of the ZenFone, especially in western markets, but there’s no doubt that lovers of Android now have ASUS on their radar.

We at Android Police have looked at several ZenFones and the latest entry is the ZenFone Zoom, which is a characteristic mixture of uniqueness, ambition, value, and zaniness that we have seen before.

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