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Articles Tagged:

area 120

13

Google's Area 120 releases its latest experiment: A sort of TikTok for shopping called Shoploop

Google's experimental Area 120 division has just released a new product, and this time it isn't just another Pinterest clone. Shoploop, as its name might imply, is a video shopping platform that shows short not-quite reviews for products from creators and brands in short (90 seconds or less) videos. Think of it as an Instagram or TikTok feed of product videos. Right now, it's focusing on stuff like makeup and skincare, but Shoploop plans to expand to more product types in the future, including clothing, jewelry, and electronics.

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9

Keen from Google's Area 120 is yet another AI-powered Pinterest wannabe

If you're looking to get into a hobby or accomplish a goal, you might turn to places like Etsy and Pinterest for some inspiration. Google's experimental Area 120 workshop launched an earnest attempt at becoming such a source mere days ago with Tangi. Now, that team has come together with the company's People and Artificial Intelligence Research group to make something more akin to a Pinterest-Reddit hybrid called Keen.

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12

Google just killed an app you've probably never heard of called Shoelace

Google is killing Shoelace, a hyperlocal social networking app the company spun up just last summer from its Area 120 experimental products division. Most folks never got to use it, since it was an NYC-exclusive and, at least at one point, invite-only. Shoelaces formal death is set for May 12th.

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16

Google Waze-ifies transit in 6 US cities with experimental Pigeon app

Google has just opened up crowdsourcing's potential to improve our lives by just a pinch more. In addition to fueling traffic speed and accident reports on Waze and Google Maps, the company is now experimenting with user-submitted data for a real-time public transit tracker app called Pigeon. It's been tested in New York City and is now headed out to six other U.S. cities.

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44

Oh no, not again: Google's Area 120 is building a hyperlocal social networking app

Google's history with social networking has been tumultuous, to say the least. The most successful attempt has been Google+, which gave competitors Facebook and Twitter reason to be concerned, but ultimately went into disrepair and finally shut down back in April. Few will remember another long lost attempt that went by the name Schemer, a hyperlocal social network designed to help people discover and plan things to do in their area. Things also went poorly for Schemer and it was retired after just 2 years. Now it looks like Google's experimental Area 120 group is taking a run at resurrecting this style of app with a new service called Shoelace.

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38

Google ends its 'Reply' app experiment which brought smart replies to third-party apps

Earlier this year, Google's Area 120 — a division of the company that works on experimental products — pushed out a testing program for an app called "Reply," which added Allo-style, automatically generated smart replies to other messaging apps. That functionality has made its way into other Google apps, with native support for developer implementation of the feature in Android Pie. Based on that success, it appears Area 120 is sunsetting the old Reply app itself.

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8

Touring Bird is a curated city guide from Google's experimental Area 120

Area 120 is an experimental startup incubator at Google, responsible for projects such as Reply, and its latest output is a new type of travel guide called Touring Bird. It's a website designed with mobile in mind (looking very much like an app) that recommends carefully selected attractions, tours, and activities in 20 cities around the world.

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50

[Update: Early concept designs revealed] Google is experimenting with a new discovery-focused podcast app called Shortwave

Google has a penchant for repetition. For instance, why have one messaging app when you can have a handful (Allo, Android Messages, Hangouts etc.)? And while that method isn't exactly yielding overwhelmingly positive results, it seems the software giant is taking its approach to podcast platforms now, as well. An incubator for experimental products within Google, Area 120, is quietly developing an audio platform that, according to a recent trademark filing, allows users to "search, access and play digital audio files and to share links to audio files."

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95

Google is testing 'Reply,' a new app that adds smart replies to popular messaging apps

One of Allo's highlight features is Smart Reply, where the app guesses what you might respond to a message with, and adds a button to send that response. A few other apps have implemented it as well, like Android Messages, but usually not in notifications. Google seems to be testing an app called 'Reply,' which adds smart replies to other messaging apps.

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