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Articles Tagged:

area 120

13

Google's Area 120 team jumps on the latest media trend in its new app

Google's Area 120 team jumps on the latest media trend in its new app

Blogs, podcasts, YouTube channels — it seems like there's always some new kind of media to "pivot" to, especially if you're trying to avoid being left out of the crowd. Newsletters have been the "next big thing" for a while now, with countless reporters and online personalities switching to paid email subscriptions to further their support. If you've been dreaming of writing your own newsletter, Google's latest experiment might be just what you need.

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42

Google's Area 120 made a slick document scanner app

Google's Area 120 made a slick document scanner app

Area 120 is a Google team that focuses on small, experimental applications. Its latest release is its most practical yet: Stack, a document scanner and organizer that automatically grabs details via optical character recognition. It's available in the Play Store now, though it might not be accessible from all regions.

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10

Google is shutting down its Rivet reading practice apps

Google is shutting down its Rivet reading practice apps

Back in 2018, Area 120, Google's experimental product division, introduced Rivet, a free reading-practice app for kids. It has since dropped the beta label and gained smartphone support, making it more accessible to a higher number of parents and children. As Rivet is a Google product, it was safe to assume the app could be axed unexpectedly, which is precisely what the company just announced.

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11

Area 120's latest experiment harnesses bots to let teams work better together

Area 120's latest experiment harnesses bots to let teams work better together

Google's Area 120 incubator is responsible for a lot of weird projects. From TikTok-inspired shopping to Pinterest powered by AI, Area 120 has made it all happen. The group's latest project is a work-tracking tool called Tables, and though it might be more practical than previous ventures, it's still got the usual amount of Googleyness built in.

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5

The latest strange startup from Google's Area 120 is a mix of some YouTube, a bit of Twitch, and a dash of Patreon

The latest strange startup from Google's Area 120 is a mix of some YouTube, a bit of Twitch, and a dash of Patreon

Google's Area 120 incubator is billed as a way to launch new and experimental projects. Lately, that has meant releasing weird remixed clones of Pinterest and TikTok. Now the workshop is launching its latest work: Fundo, a platform that connects fans and creators with virtual events and experiences.

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13

Google's Area 120 releases its latest experiment: A sort of TikTok for shopping called Shoploop

Google's Area 120 releases its latest experiment: A sort of TikTok for shopping called Shoploop

Google's experimental Area 120 division has just released a new product, and this time it isn't just another Pinterest clone. Shoploop, as its name might imply, is a video shopping platform that shows short not-quite reviews for products from creators and brands in short (90 seconds or less) videos. Think of it as an Instagram or TikTok feed of product videos. Right now, it's focusing on stuff like makeup and skincare, but Shoploop plans to expand to more product types in the future, including clothing, jewelry, and electronics.

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9

Keen from Google's Area 120 is yet another AI-powered Pinterest wannabe

Keen from Google's Area 120 is yet another AI-powered Pinterest wannabe

If you're looking to get into a hobby or accomplish a goal, you might turn to places like Etsy and Pinterest for some inspiration. Google's experimental Area 120 workshop launched an earnest attempt at becoming such a source mere days ago with Tangi. Now, that team has come together with the company's People and Artificial Intelligence Research group to make something more akin to a Pinterest-Reddit hybrid called Keen.

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11

Google just killed an app you've probably never heard of called Shoelace

Google just killed an app you've probably never heard of called Shoelace

Google is killing Shoelace, a hyperlocal social networking app the company spun up just last summer from its Area 120 experimental products division. Most folks never got to use it, since it was an NYC-exclusive and, at least at one point, invite-only. Shoelaces formal death is set for May 12th.

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16

Google Waze-ifies transit in 6 US cities with experimental Pigeon app

Google Waze-ifies transit in 6 US cities with experimental Pigeon app

Google has just opened up crowdsourcing's potential to improve our lives by just a pinch more. In addition to fueling traffic speed and accident reports on Waze and Google Maps, the company is now experimenting with user-submitted data for a real-time public transit tracker app called Pigeon. It's been tested in New York City and is now headed out to six other U.S. cities.

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43

Oh no, not again: Google's Area 120 is building a hyperlocal social networking app

Oh no, not again: Google's Area 120 is building a hyperlocal social networking app

Google's history with social networking has been tumultuous, to say the least. The most successful attempt has been Google+, which gave competitors Facebook and Twitter reason to be concerned, but ultimately went into disrepair and finally shut down back in April. Few will remember another long lost attempt that went by the name Schemer, a hyperlocal social network designed to help people discover and plan things to do in their area. Things also went poorly for Schemer and it was retired after just 2 years. Now it looks like Google's experimental Area 120 group is taking a run at resurrecting this style of app with a new service called Shoelace.

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