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2

In unusual move, Spotify to actually let podcasters make money

In unusual move, Spotify to actually let podcasters make money

Apple introduced its new Podcasts Subscriptions this week, an Apple-exclusive platform that allows podcasters to charge listeners a monthly fee for access to some or all of their content. It looks like Spotify doesn't want to be sidelined. Just a few days after Apple's announcement, The Wall Street Journal reports that the audio company wants to introduce podcasts subscriptions of its own, but with a twist: It won't take cuts from content creators.

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Apple and Spotify could spell the end of everything we love about podcasts

Apple and Spotify could spell the end of everything we love about podcasts

During its first 2021 event yesterday, Apple announced "the next chapter of podcasting" with its Apple Podcasts Subscriptions. It's a new platform for podcasters that allows them to monetize their shows using subscription fees — conveniently only available to consumers through the Apple Podcasts app. Apple positions the new monetization method as separate premium products in addition to existing free or ad-supported podcasts, and there are already tons of studios and independent podcasters lining up to become part of the service.

The move is just part of a larger trend in the podcasting world, mostly kicked off by Spotify. The music streaming service is picking up more and more exclusives, holding some of our favorite content hostage with its terrible app in the process.

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