As a blogger focused on Android, I see a lot of spammy app names in the Play Store. Apps with extraneous descriptors trying to pop up in more searches, apps that include the name of other, more popular apps, or even (shudder) emoji in the names. Someone at Google is as tired of all that as I am, because there's a new set of guidelines for developers publishing apps in the Play Store. Read More
I'm sure there's a legit reason why Google has changed one of its developer policies on the Play Store, but I can't think of any right now. Back in mid-July, it announced in a newsletter to developers that the character limit for app titles has been raised from 30 characters to 50. The change, however, seems to have been in effect even before because Waze changed to a much longer name between June 13 and 14.
Witness the tragedy:
- "Waze - GPS, Maps & Traffic" => 26 characters, pre-June 14.
- "Waze - GPS, Maps, Traffic Alerts & Live Navigation" => 50 characters, June 14 and onward.