If the name Maple Media doesn't ring a bell, it might be time to put the Californian company on your watchlist. Over the past few years, the startup has purchased many popular Indie Android apps like the podcast player Player FM, the photo collage maker Pic Stitch, and a whole bunch of games.

According to a TechCrunch investigation, the company's goal is to optimize existing IAP revenue streams and add its advertising network to its purchases, all while optimizing the apps thanks to shared code and developer expertise across the lineup. It looks like the latest product to become part of Maple Media's portfolio is Klinker Apps' PulseSMS, a Pushbullet competitor focused on cross-platform text message synchronization.

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