Following last week's big update, the Pebble smartwatch now has a centralized app store where Android users can find nifty content for their monochromatic watch. What next? The team is kicking off the Pebble App Challenge, offering up $5,000 to the app developer who finishes first and a Pebble Steel for each of the top 16 finalists. Users get new apps, some developers get nice stuff, and we the public get to watch the action firsthand.

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