The smartphone market isn't what it used to be anymore. By now, pretty much every person in North America owns at least one of these devices, and combined with mostly iterative improvements and slowing innovation from manufacturers, demand has naturally decreased. Thus, shipments in Q1 2019 are down to 36.4 million, 18 percent less than last year's Q1 record-breaking 44.4 million. This is the steepest fall ever recorded.

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