To say it's been a bumpy ride for Essential would be an understatement. After the initial hype surrounding the company's first phone died down, reviews were lukewarm and strong sales failed to materialize. Considerable price drops have followed, and there's also been controversy surrounding founder Andy Rubin and alleged inappropriate behavior. That said, there are some positives for owners of the device, with Essential quick to deliver updates and make improvements.
The world's smallest 360-degree camera made the headlines as a launch accessory for the phone, but the company has just added a few more items to its online store. Read More
According to The Verge and other publications, Andy Rubin has taken a leave of absence from his company, Essential. The news followed hours after The Information broke a story that Rubin was engaged in an inappropriate relationship with a subordinate while he led the Android team at Google. Read More
AMAs on reddit are a good way for tech companies to communicate with fans and potential customers and answer any concerns they may have. Of course, not all of them go well, but if you're honest and respond to important questions, it's easy enough to do. Essential may have had a couple of screw-ups in the past, but at least it did its AMA right. Here are some responses we thought deserved a spot in this recap. Read More
It's finally happening. Today marks the official, long-overdue launch of the Essential Phone PH-1 with Essential and Sprint making announcements that you can pre-order Andy Rubin's new device today.
Both Essential itself and Best Buy have the unlocked model for $699, and Sprint will be the exclusive carrier in the U.S. Both versions of the phone will work on all major U.S. carriers. Read More
Andy Rubin's Essential hasn't had the greatest start, what with executives jumping ship and shipments being delayed so early on, but things may finally be looking up. The startup's flagship product, the PH-1 smartphone, has just hit Best Buy's website with listings for both the Sprint and unlocked models. Read More
Smartphone startup Essential is headed by Android founder Andy Rubin, but that doesn't mean it's immune from delays. After promising to launch the Essential Phone in June, the company missed the deadline with nary a word. Rubin has now relayed a message to those who registered to buy the phone, informing them it'll just be a few more weeks. Read More
Essential, Andy Rubin's new phone company, was able to raise $300 million in a recent financing round. Investors must have been impressed by Essential and its future projects, such as the PH-1 and Essential Home. The total valuation for the company determined during financing was set somewhere between $900 million and $1 billion. These are all pretty big numbers for a company that hasn't actually made anything yet, but the weight of Andy Rubin at the helm must have been a contributing factor. Read More
Andy Rubin has only just announced his much-anticipated new smartphone, but his company may already be in legal hot water over the infringement of intellectual property. It's been brought to our attention that Spigen, the US case and accessory maker, already has a trademark for the term "Essential" and has written to Rubin's organization to contest its use. The letter firmly compels Rubin's fledgling company to "cease and desist from any and all uses of marks including the term "Essential"." Read More
The folks over at Recode are reporting that Andy Rubin will have a live interview at the yearly Code Conference this evening. If you are interested in hearing all about the new products by Essential as described by the man who literally created Android, then it is worth checking out. We might even get to see the new phone in action, magnetic modular parts and all. Read More
Android co-founder Andy Rubin finally unveiled Essential's much-anticipated new phone today, the almost bezel-less PH-1. In an industry besieged by leaks, it's rare for any device to be launched these days without knowing exactly what it'll look like. Not only did Essential manage to keep the PH-1 pretty much a secret, except for the teaser images they released themselves, they also manage to complete conceal the fact that they would be announcing another full-fledged product at the same time. Much to everyone's surprise, we've now been introduced to Essential Home, the company's smart assistant competitor. Read More