The Information is back with another juicy Android rumor today, this time on the subject of Google's Android One initiative, the company's effort to launch low-end handsets in developing countries that offer software updates directly from Google instead of carriers or device OEMs.

According to Amir Efrati, Google is exploring an expansion of Android One's benefits for users in these regions, where mobile data coverage is not only unreliable, but also disproportionately expensive compared to the rest of the world. Google wants to help alleviate some of the mobile data burden on users by "zero rating" data transmission for certain applications.

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